AW26//CREATIVE DIRECTION /STYLE//DECONSTRUCTED LUXURY

The meaning of luxury has shifted, and consumers feel it.

People are tired of being sold “luxury” that doesn’t last. When trust fades, workmanship, materials, and how things are made start to matter again. Because that's what luxury should be about.

This is 'Deconstructed Luxury', where it's all about finding the beauty in the essentials though visible construction, the emphasis of raw materials, and elevated functional hardware.

The vibe is functional, with minimalistic utilitarian hardware turning function into detail. Details like grommets, rings and subtle chains elevate crescent and hobo shaped, de-constructed styles. Colours are muted earth tones, blacks and cream. Materials are durable but soft, like suede, cracked leather and nubuck.